
Master Your Local Visibility with Our Free Ebook
Google Business Profiles
Free
ABOUT THE AUTHOR
Shelley Bellefontaine
Digital Course Creator
Shelley Bellefontaine, founder of AtlanticOnline.ca and Be Your Own Business Marketer, is a seasoned digital marketing expert with over 25 years of experience and 15+ years as a Certified Adult Educator. She specializes in teaching marketing strategies that empower business owners to confidently grow their businesses with creativity and impact.
Discover how to transform your Google Business Profile into a powerful tool for visibility, engagement, and sales. Our free 89-page eBook is packed with actionable strategies designed to help you stand out in local searches and attract more customers.
What You’ll Get Inside:
Step-by-step instructions to set up and verify your Google Business Profile.
Expert tips on adding photos, videos, and other visuals that draw attention.
Proven methods for managing reviews to build trust and credibility.
Strategies for using Google Posts and Messaging to increase engagement.
Easy ways to track your profile’s performance and make data-driven improvements.
Chapters
01
Google Business Profile for Local Success
In this chapter, we’ll dive into the essential elements of creating and optimizing a Google Business Profile to put your business on the map—literally. You’ll discover how this free tool helps your business appear when nearby customers search for services like yours on Google Search and Maps. With 46% of all Google searches focused on local information, we’ll share actionable strategies to ensure your profile stands out, attracts attention, and drives customers to your door.
02
Creating a Compelling Google Business Profile
Imagine a potential customer searching online for a local coffee shop—only to find your competitor instead. Why? Because they have a complete and optimized Google Business Profile, while yours remains empty and overlooked. In this chapter, you'll learn how to change that by building your profile from the ground up, ensuring your business gets the visibility and attention it deserves.
03
How to Optimize Your Google Business Profile
In this chapter, we'll address a common challenge: your local bakery is ready to welcome customers, but online searchers can't find you. Why? Because your Google Business Profile is missing the crucial details that make businesses visible and appealing to potential customers. In this chapter, you'll learn how to fix that by optimizing every essential element of your profile. You'll learn how to ensure your business stands out in Google Search and Maps, attracting more customers and driving local success.
04
How to Boost your Google Profile with Visuals
In this chapter, we'll explore how your Google Business Profile acts as a digital storefront, much like customers deciding whether to walk into your shop based on what they see. The photos and videos you share create a vital first impression, showcasing your business in its best light. Strong visuals help tell your story, build trust, and convince potential customers to choose your business over competitors. You'll learn how to curate high-quality images and videos that attract attention, enhance your profile, and drive engagement.
05
Managing Review to Build Trust
In this chapter, we’ll dive into the art of managing reviews on your Google Business Profile. Picture this: your phone buzzes with a new notification—a customer has just left a review. Whether it’s a glowing 5-star rating or a critical complaint, how you respond can significantly impact your business's reputation. You’ll learn strategies to handle feedback effectively, build trust with potential customers, and turn every review into an opportunity for growth and improvement.
06
Using Google Posts to Engage Customers
In this chapter, we’ll explore the power of Google Posts and Messaging to directly engage with your customers. Imagine your phone buzzing with a message from a potential customer asking about your holiday sale, while another sees your latest Google Post announcing new product arrivals. These tools allow you to share updates, promote offers, and answer questions right where your audience is searching for your business. Let’s dive into how you can use them to build connections, drive engagement, and boost sales.
07
Analyzing Google Profile Performance
In this chapter, we’ll uncover the importance of tracking your Google Business Profile’s performance. Picture your phone buzzing with a notification: a new customer just found you through Google Search. But how many others searched for businesses like yours and didn’t find you? By understanding the insights from your profile, you’ll learn how to identify trends, measure what’s working, and make data-driven changes to attract even more customers. Let’s ensure you’re making the most of every local search opportunity.
08
Creating Google Posts That Drive Action
In this chapter, we’ll dive into the art of crafting impactful Google Posts that captivate and convert. Imagine opening your phone to see a notification: a customer just clicked on your latest post about your weekend sale. Unlike previous posts that went unnoticed, this one stands out and drives real engagement. What made the difference? The right strategy, compelling content, and perfect timing. We’ll explore proven techniques to create posts that grab attention, boost visibility, and deliver tangible results for your business.
{FREE} 20-Minute Consultation
Book a free 20-minute discovery call with Shelley Bellefontaine at BeYourOwnBusinessMarketer.com! Share your number, and we’ll call at your scheduled time for a no-pressure chat about your goals, digital marketing, and how we might work together.


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